communication

Dr David Hills, founder of iNEEDa Dentist, standing in dentist waiting room

How good customer service cures dentist dread

‘Going to the dentist’ never tops the list of people’s favourite things to do, but this business is out to prove that a positive customer experience will have people coming back. Dr David Hills, founder of our client iNEEDa Dentist, shares on Sky Business News how to create a positive customer experience.

Martin Winterkorn, CEO of Volkswagen, apologises at a press conference. When should businesses apologise, and how? Phoebe Netto of Good Business Consulting shares the rules for saying sorry to customers and stakeholders.

Sorry, not sorry. When and how a business should apologise.

We have all heard the non-apologies issued by big corporations, politicians and celebrities. But do these non-apologisers need to learn some manners, or are there justifiable reasons for their poor apologies such as avoiding legal implications? And how should small and medium sized businesses be apologising, especially if they are in the wrong or a tragedy has occurred?

Photo of young lady who runs her own small business using social media as part of her constant marketing, used in blog post by Phoebe Netto at Good Business Consulting in Sydney

Steady marketing keeps customers coming

The trick with marketing is the strategic investment of what time and money you have, and doing this consistently. The good news is you can do this even with a tiny marketing budget if you’re prepared to invest some time: the less money you have to spend, the more time you need to spend.

Example of poor marketing and PR campaign by Woolworths based on aligning an organisation with an event and cause of note, as part of blog post by Good Business Consulting.

Why linking current events to marketing is a risky business

Did you hear the one about the supermarket and the thousands of soldiers who died in war? One way to make your PR and marketing campaign current is to make it relevant to a recent event or a day of note. While this is a good idea in theory, there is also a significant risk of backlash.