Stick this list on your computer, fridge, forehead, or somewhere else where you won’t be able to miss it. It could save your name and/or your business!
News media thrive on sound bites. Great (and not so great) media coverage can come out of it and if you want your words to be repeated on news, in the paper or online, you must be able to deliver a short, pithy quote.
Insanity, it is widely quoted, is doing the same thing over and over again but expecting different results. I see this all too often in media relations where insanity prevails over a sound strategy that meets client objectives.
Contrary to popular belief, public relations does not magically catapult your business into the spotlight. It’s strategy and process that make things happen.
We have all seen how one poorly worded comment in a media interview can cause serious damage to a business’ reputation, undoing all their marketing efforts and hard work. But is the solution media training? Some media training can actually be bad for business.
So you’ve racked your brain and come up with a great story idea that you just know a journalist will love. You’ve done your research and know which journalists are most likely to go for it, plus you’ve got a great photograph to go with it! The hard part’s done, right? Wrong.
Unfortunately, pitching stories to journalists is a daunting task. Here’s what you need to know to pitch your story to journalists over the phone.