Insane media relations is doing the same thing over and over again and expecting the same results - even if it is not working. Face palm image used in blog post by Good Business Consulting, PR firm in Sydney.

Insane media relations

Insanity, it is widely quoted, is doing the same thing over and over again but expecting different results. I see this all too often in media relations where insanity prevails over a sound strategy that meets client objectives.

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Part 4: Getting media savvy – How do you pitch a story idea to a journalist over the phone?

So you’ve racked your brain and come up with a great story idea that you just know a journalist will love. You’ve done your research and know which journalists are most likely to go for it, plus you’ve got a great photograph to go with it! The hard part’s done, right? Wrong.

Unfortunately, pitching stories to journalists is a daunting task. Here’s what you need to know to pitch your story to journalists over the phone.