PR Agent

Insane media relations is doing the same thing over and over again and expecting the same results - even if it is not working. Face palm image used in blog post by Good Business Consulting, PR firm in Sydney.

Insane media relations

Insanity, it is widely quoted, is doing the same thing over and over again but expecting different results. I see this all too often in media relations where insanity prevails over a sound strategy that meets client objectives.

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