When banking veteran Mark Harper left the industry to start up a clever healthcare platform, it took every lesson he’d ever learnt from other businesses to build it.
Recently, Authority Magazine reached out to Pure Public Relations’ founder Phoebe Netto to find out how we can create more space in our lives, to allow for more quality time with our children. Here, Phoebe shares five key strategies to keep your various plates spinning.
While I never thought I’d be quoting Justin Bieber, it seems to be the theme of a handful of public figures and prominent businesses of late: “Is it too late now to say sorry?”
There’s more to media coverage than 15 minutes of fame. Here are five ways to boost your credibility and extend your marketing for a long time to come.
Media releases (also known as press releases) are common PR tools used to attract attention but they are rarely the most effective way for small-to-medium sized businesses to generate media coverage.
When should a small business use media kits and releases, if at all? Here are a few rules you should heed when planning your next media release.
Choice is a tricky beast. On the one hand it gives customers the freedom to evaluate and select items that they find suitable for their needs, on the other it can be overwhelming and lead to poor or inefficient decision-making.