Media releases (also known as press releases) are common PR tools used to attract attention but they are rarely the most effective way for small-to-medium sized businesses to generate media coverage.
When should a small business use media kits and releases, if at all? Here are a few rules you should heed when planning your next media release.
Choice is a tricky beast. On the one hand it gives customers the freedom to evaluate and select items that they find suitable for their needs, on the other it can be overwhelming and lead to poor or inefficient decision-making.
Looking to gain some media coverage of your business? The more targeted you are in your approach, the better your chances will be of reaching the right audience. Here are four strategic questions you should ask as you develop your media target list.
We have all heard the non-apologies issued by big corporations, politicians and celebrities. But do these non-apologisers need to learn some manners, or are there justifiable reasons for their poor apologies such as avoiding legal implications? And how should small and medium sized businesses be apologising, especially if they are in the wrong or a tragedy has occurred?
Having the correct stock levels means you’re not paying for slow-moving stock to sit on the shelf and you can therefore invest in the items that are bringing you better sales. On the flip side, it means you don’t run out of your best sellers and risk losing customers. Getting the timing of this right does require some forethought, so here are the things to consider.
Here are some PR and marketing campaigns that we are calling epic fails. Some of these are disastrous and some are equally funny. They are certainly all (sadly) real.