Many businesses struggle with their PR efforts, especially when they’re just starting out. Thankfully, If you can identify where you’re going wrong, you’ll be well on your way to PR success.
When seeking the services of a PR agency, the wide variety of quoting structures and strategies can be overwhelming. So how can you pick the correct agency and quote for your business, to ensure you’re getting the most out of your money?
There’s one type of media coverage that’s incredibly underused, and it just so happens to be one of my personal favourites. It’s the bylined article, and it’s powerful.
Positive media coverage is a powerful way of letting people know about your business and making them think and feel about it in a certain way. Are you missing out?
While the Gillette ad certainly created column inches, will it actually translate into cold, hard cash? And is the campaign a good PR move long-term?