The global pandemic and the Black Lives Matter movement are putting pressure on brands to reflect upon their public image. Here is how good PR can guide a client through this period and come out stronger on the other end.
The unfortunate truth is every new coronavirus case is a massively newsworthy story, and the media will never be very far behind. Thankfully, there are many things you can do right now to help prepare your business for the worst.
Here are the four steps to prepare your business for a COVID-19 virus.
Ever wondered what goes on behind the scenes of PR agency when doing issues management and crisis communication? Many of you will be experiencing a need for this, for the very first time.
In this short video we show you our approach to getting a client in the media, no matter their size or how interesting their might initially seem – so you can do it too.
Only a small proportion of those with the label of ‘thought leader’ are actually doing it well. So if you’re ready to provide some truly useful guidance to your industry and potential clients, these five strategies should set you in the right direction.
Many businesses struggle with their PR efforts, especially when they’re just starting out. Thankfully, If you can identify where you’re going wrong, you’ll be well on your way to PR success.
When seeking the services of a PR agency, the wide variety of quoting structures and strategies can be overwhelming. So how can you pick the correct agency and quote for your business, to ensure you’re getting the most out of your money?
The Duke and Duchess of Sussex are ‘stepping back’ as senior members of the royal family. But while everyone is focusing on rumoured rifts and their desire to earn their own money, there is a huge selling point that people are missing: a new media policy.