Communicating during a crisis like COVID-19: what goes on behind the scenes?

Ever wondered what goes on behind the scenes of PR agency when doing issues management and crisis communication? Many of you will be experiencing a need for this, for the very first time.

As you can imagine, our issues management services are in demand as businesses and organisations are responding to COVID-19 and needing to communicate changes. Here is what that looks like.

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About the author

Phoebe Netto, founder of Pure Public Relations

Phoebe Netto is the founder of Pure Public Relations, a PR firm that focuses on outcomes, not output – it’s pure and simple. For over ten years, Pure Public Relations has been bringing big business experience to SMEs and not-for-profits.

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