Do you discount in your business? Do you believe in giving your products/services away for free?
In last week’s post, we looked at daily deals and if businesses can really benefit from listing their products/services on them – particularly when the deals are brought down to be so discounted that you should not treat them as a new revenue stream. Read the full article here: The deal on discounts.
So what about giving away freebies (such as free consulting sessions) or discounting your services? Is it a bad idea or will it benefit your business?
One school of thought says that freebies and discounts:
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- devalue or cheapen your services
- attract freeloaders and tire-kickers
- reduce your profit
- make it difficult to charge full-price.
Fair enough. But is this always the case?
Read the rest of this article at my new column in Dynamic Business magazine: Should you offer discounts and freebies?