Distraction, fatigue, and spreading yourself too thin are the three most common things that will dull your cutting edge. This is the same cutting edge that makes you different, that makes your clients want to do business with you. The answer to all three issues, in a word, is focus. Here’s how you can sharpen your cutting edge and regain your mojo.
As small business owners we know that there are two main group key players that contribute to our business’ success: our team (including suppliers) and our customers. But there’s also a third party that’s equally important: you.
Someone recently asked me what the most common issue is that I encounter during my marketing coaching sessions with small business owners, and they were surprised by my answer.
Can you think of one successful business owner who is not passionate about their business and what it offers?
Business owners who are obsessed with what they do have a contagious enthusiasm that automatically benefits their business and sets them apart from their competition.