marketing

Sabri Suby in front of team

How to be one of Australia’s fastest growing businesses

Sabri Suby is a serial entrepreneur and the founder of Australia’s fastest growing digital marketing agency, King Kong. Having originally founded King Kong in 2014 from his bedroom, Sabri has bootstrapped the company since day one and in under five years has successfully built a team of 61 specialists now achieving $20million+ in total revenue (year to date).

Pure Public Relations client, Mark Larner from Mood Media Australia, on Sky Business News Marketing Matters TV

Sense and sensory abilities: creating a customer experience

Every sized business has the opportunity to create an emotional connection with its potential clients and existing customers. From how you communicate to your on-hold music – your customer’s experience is determined by the details as much as your delivery of promises. And that can be the difference between making repeat customers and beating the competition in attracting them in the first place.

Photo of young lady who runs her own small business using social media as part of her constant marketing, used in blog post by Phoebe Netto at Good Business Consulting in Sydney

Steady marketing keeps customers coming

The trick with marketing is the strategic investment of what time and money you have, and doing this consistently. The good news is you can do this even with a tiny marketing budget if you’re prepared to invest some time: the less money you have to spend, the more time you need to spend.

Example of poor marketing and PR campaign by Woolworths based on aligning an organisation with an event and cause of note, as part of blog post by Good Business Consulting.

Why linking current events to marketing is a risky business

Did you hear the one about the supermarket and the thousands of soldiers who died in war? One way to make your PR and marketing campaign current is to make it relevant to a recent event or a day of note. While this is a good idea in theory, there is also a significant risk of backlash.