How should your marketing and communication differ during this pandemic? I’m going to give you two DOs, and two DON’Ts.
Sabri Suby is a serial entrepreneur and the founder of Australia’s fastest growing digital marketing agency, King Kong. Having originally founded King Kong in 2014 from his bedroom, Sabri has bootstrapped the company since day one and in under five years has successfully built a team of 61 specialists now achieving $20million+ in total revenue (year to date).
In just 60 seconds, Phoebe Netto shares some great advice about why we shouldn’t be scared to tell the world about our wins. In a world of shouty business owners, it’s important to be heard above the noise.
Every sized business has the opportunity to create an emotional connection with its potential clients and existing customers. From how you communicate to your on-hold music – your customer’s experience is determined by the details as much as your delivery of promises. And that can be the difference between making repeat customers and beating the competition in attracting them in the first place.
The Golden Rule states that you should treat others as you want to be treated, but overlooks the fact that other people may not want to be treated the same way.
The days of ‘a product so good it markets itself’ are gone. In a world where the most sought-after currency is not money but attention, passive selling is no longer an option for any organisation, big or small.
Here are some PR and marketing campaigns that we are calling epic fails. Some of these are disastrous and some are equally funny. They are certainly all (sadly) real.