What makes something newsworthy for media?

Ever wondered what prompts a journalist to feature a particular business or story on the front cover, and what it would take for you to see your name featured there too? Here is a guide to what is newsworthy so you can get the attention of a journalist.

Phoebe Netto, founder of Pure Public Relations, on Sky Business News' Marketing Matters program, sharing about public relations (PR) for SMEs

Why businesses need to brave up and promote themselves

Through my work, I meet so many small business owners who don’t realise how powerful their experience and advice can be for other business owners. And, more importantly, how telling it well can drive preference for their business over their competitors. Public Relations (PR) is indeed a powerful tool!