What do you do if your industry has a negative reputation – advice from a PR expert

What do you do if your industry has a negative reputation or has been affected by bad press, but you have a good business and do an excellent job?

For example, with another construction fault in the media, how can GOOD businesses in the construction industry distance themselves from the bad news?

Here is my PR advice on how ANY business can protect their reputation from the actions of others.

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